Wondering about lead in your water?
Did you know that more than 23 million Americans may have lead in their tap water at home? It may be due to old pipes, faucets and fixtures, especially if the water is acidic or low in minerals, and exposure to lead is known to cause a range of harmful health effects*. Good news: Brita’s Elite™ filter is here to help, removing 99% of lead and more than 30 other contaminants†. Plus, it lasts for 6 months‡.
Have you or someone you know received a lead service line notice?
Brita has the certified performance you can trust. The Brita Elite™ filter is NSF certified against NSF/ANSI Standard 53 for lead reduction§. We are partnering directly with over 200 US cities like Denver, CO; Boston, MA; and Detroit, MI, to provide residents with the water filtration they need. You can purchase Brita Elite™ filters now through Amazon, Walmart, Target or a retailer near you to start filtering your water at home.
Remove 99% of lead without the cost of bottled water.
The cost of bottled water adds up quickly. (So do all those trips lugging heavy cases from your car to the house.) By choosing Brita Elite™ over bottled water to reduce lead, you can save $240** and replace up to 1,800 single-use plastic bottles a year††, making Brita the right choice for value and sustainability.
Better water starts with Elite™.
Take action with the 6-month‡ Brita Elite™ filter that’s certified to remove 99% of lead and 30 other contaminants†.
Brita Elite™ is our best lead-reducing filter.
Certified to reduce the most contaminants: 5X more vs Zerowater and 2X more vs Pur‡‡.
Longest filter life: our Elite™ filter lasts 6 months, up to 6X longer than the competition§§.
Better value: Save over $240 a year with Brita Elite vs Zero Water***.
Are you a municipality representative?
Learn how you can partner with Brita to help meet new requirements and provide your residents with the longest-lasting lead-reducing filter available.
* Source: https://www.epa.gov/lead/what-are-some-health-effects-lead
† Visit www.brita.com/performance-data. Substances reduced may not be in all users’ water.
‡ Based on 120 gallon filter life and average family usage of 11 glasses per day.
§ When used with Brita Pacifica Pitcher with Elite™ Filter. See Performance Data Sheet.
** vs standard 16.9 fl oz. water bottles.
†† Each Brita system replaces up to 1800 16.9fl. oz. single use water bottles per year
‡‡ Based on number of contaminants reduced as demonstrated by ZeroWater's IAPMO certifications and Brita Elite's WQA certifications as of 4/1/24.
§§ Compared to Zerowater™ 20 gallon filter life.
*** Based on average price for 16 ZeroWater 5-stage filter vs 2 Elite filters, equating to 240 gallons of water. Pricing data via IRI.
††† Certified to reduce PFOA/PFOS.