Community Water System Leaders: Brita is Your Partner for LCRR/LCRI Compliance
Let's work together to help meet new requirements and provide your residents with the longest-lasting lead-reducing filter available.
Brita Elite™ Filter
The Only 6-Month Lead-Reducing Point of Use Filter
If your home has lead pipes or you are concerned about lead in your water, Brita's Elite™ Filter may be the perfect solution for you and your family.
The 6-Month LCRI Compliance Solution
With a single filter, the Brita Elite™ filter offers full compliance for the LCRR/LCRI requirement to provide a pitcher/filter lasting 6 months following a lead service line replacement. Brita's pitcher filter solution also provides:
Certified Performance You Can Trust: The Brita Elite™ filter is NSF Certified against NSF/ANSI Standard 53 for lead reduction.**
Resident-Friendly Features: Brita water pitchers feature an electronic volume-based indicator, ensuring that households will know exactly when to change their filter no matter how much water they use.
Distribution Options: Need to ship directly to residents? No problem. With Brita's product and partner options, Brita can make delivery and compliance reporting easy.
A trusted brand. A turnkey solution.
The Brita Elite™ filter is NSF certified against NSF/ANSI Standard 53 for lead reduction, and it lasts for 6 months – longer-lasting filters mean fewer or zero required filter changes for your residents during the 6 months following a lead service line replacement.**
Need additional filters for your community to help residents while your replacement program is underway? Brita stands ready with a dedicated supply chain to meet your needs, so you can stay focused on your lead line replacement program while meeting immediate resident concerns or needs.
Filters Needed to Meet EPA LCRR Requirements
Unlike other filters, Brita Elite™ lasts 6 months—the full duration of the post-lead service line replacement LCRR/LCRI requirement.
| Pour-Through System |  |  |  |
|---|---|---|---|
| Certified to NSF/ANSI 53 Standard for lead reduction | |||
| Certified to NSF/ANSI 53 Standard for PFOA/PFOS reduction | |||
| Meets 6-month EPA LCRR filtration requirement with a single filter | |||
| Filter life | 120 gal 6 mo* | 40 gal 2 mo* | 15 gal 3 wk* |
| Volume-based electronic filter life indicator | |||
| Retailer filter repurchase option | |||
| Direct to Consumer filter repurchase option |
*Time based on certified filter life and average household usage of 11 glasses per day.
Build trust and credibility in your community.
Brita is America's #1 brand† in water filtration—which means we’re already known and trusted by members of your community.
Are your residents asking for support now? Brita can help bridge the gap between now and your multi-year lead service line replacement program.
Mile-High Success: Brita & Denver Partner on EPA-Recognized Lead Reduction Program
The Denver Case Study
We partnered up with the city of Denver to proactively provide our 6-month lead reducing Elite filters to residents before, during and after lead service lines are replaced. Download our case study and see how Brita helped support Denver's best in class lead reduction program for communities in the Mile High City.
Our Approach
The Clear Choice for Your Communities
Brita is committed to providing water systems and residents with lead-reducing solutions as infrastructure updates are made in their neighborhoods‡. By combining industry-leading expertise, a wide range of distribution options and a dedicated inventory of consumer-tested products, we’re ready to tailor a solution to fit your needs.
Expert Consultation
As the makers of America’s #1 brand† in water filtration, we have experts with direct experience working with municipalities big and small to help you navigate LCRR/LCRI filtration & remediation efforts.
Scalable Distribution
Brita® can support short-term fixes or large-scale program requests with tailored solutions to meet the unique needs of your municipality, from large scale shipments to individual household deliveries.
Contact us for a consultation on filtration performance and technology options, product fulfillment or resident communication best practices.
Partnerships
With Brita, your city is in good company. Today Brita is partnered with over 125 cities and water systems, including:
- Birmingham, AL
- San Francisco, CA
- Denver, CO
- Washington, D.C.
- Cedar Rapids, IA
- Aurora, IL
- Peoria, IL
- Fort Wayne, IN
- South Bend, IN
- New Orleans, LA
- Boston, MA
- Detroit, MI
- Grand Rapids, MI
- St. Paul, MN
- Lincoln, NE
- Albany, NY
- Buffalo, NY
- Rochester, NY
- Cincinnati, OH
- Toledo, OH
- Youngstown, OH
- Hershey, PA
- Pittsburgh, PA
- Scranton, PA
- Charleston, SC
- Fort Worth, TX
- Salt Lake City, UT
- Richmond, VA
- Madison, WI
- 120Water™
- TruePani Inc.
**When used with Brita Pacifica Pitcher with Elite™ Filter. See Performance Data Sheet.
†Based on latest 52 week IRI data as of 2/18/24.
‡Brita Elite™ systems are certified to reduce lead. Substances reduced may not be in all users' water.