Single-use plastic bottles are harming our planet. With your help, we’re changing that.
The U.S. uses 2,000 single-use plastic bottles per second, the majority of which end up in oceans. As the #1 brand in water filtration, we help people access cleaner, great-tasting water, without having to trash the planet.*
Brita helps reduce our plastic footprint.
1,800 single-use plastic bottles per household
When you switch to a Brita® system, you replace up to 1,800 single-use plastic bottles per year.**
12 billion single-use plastic bottles total
Last year, Brita® customers filtered enough water to replace 12 billion single-use plastic water bottles.***
*Based on L52W w/e 11.2.22 shipment volumes of all Brita systems and filters. Compared to 16.9 oz bottles. **Standard 16.9 ounce bottles. ***Based on fiscal year 2020 shipment volumes of all Brita systems and filters. Compared to standard 16.9 oz. bottles.
OUR MISSION
Better water for people and the planet.
We believe that water should be good for you AND good for the environment. Unfortunately for everyone, neither is a guarantee. So, we’ve set ourselves some real, tangible goals to make this dream of clean, safe, environmentally responsible drinking water a reality for everyone. That means making choices for the long-term health of the planet and the people on it—especially the communities that are suffering the most from the effects of climate change. How? We’re so glad you asked.
OUR GOALS FOR PEOPLE
Awareness is important.
Our duty is not just to our planet, it’s to the most vulnerable communities among us who are so disproportionately affected by environmental waste and climate change. We’ll shine a light on the inequities in our country that cause these groups so much harm. Because intersectional environmentalism is the very best kind.
Now’s the time to step up and Drink Like You Care.
Every day we have the choice to keep our old habits or start new ones. Choosing Brita is an easy way to kick your single-use plastic bottle habit for good—and show the earth some love. Ready for great-tasting water without the waste?
